Privacy Policy
Privacy Policy Notice- Down Fare, Inc.
Last Updated: September 19, 2024
Introduction
At Down Fare, Inc., we prioritize your privacy and the security of your personal data. Your
trust in our services is invaluable, and we are dedicated to safeguarding any personal data
you provide. This Privacy Policy outlines how we collect, use, disclose, and protect your
personal data when you use our services.
By visiting our site, you acknowledge that you have read and understood this policy. If you
are a California resident, please see the relevant section below for specific disclosures.
Key Highlights
1. Data Collection
We are committed to protecting your privacy and managing your personal information
responsibly. To provide our online travel services effectively, we collect personal data that
you provide directly or that we gather through your use of our services. This information
includes, but is not limited to, the following categories:
A. Financial Information
• Credit Card Details and Payment Information: Necessary for the secure
processing of transactions.
B. Internet Activity
• IP Address
• Device Information: Details regarding the device you use to access our services.
• Web Log Data: Information related to your browsing patterns and interactions with
our website.
• Search Preferences: Data concerning your specific search queries.
• Bids: Information regarding any bids placed during your interactions on our
platform.
C. Geolocation Data
• General Device Location: Information regarding your general whereabouts.
• Specific Device Location: With your explicit consent, we may collect precise
location data to enhance service delivery.
D. Inferences
• Insights Derived from Interactions: We may infer information based on your
interactions with our services to better understand your preferences and
purchasing habits, allowing us to provide more personalized services.
E. Identifiers
We may collect various identifiers, including but not limited to:
• Name
• Address
• Phone Number
• Email Address
• Age
• Date of Birth
• Gender
• Username and Password: Information you voluntarily provide directly or through
third-party social media platforms (such as Facebook Connect), necessary for
fulfilling your requested services.
• IP Address
Sources of Personal Data
In addition to the information you provide directly, we may also receive personal data from
third parties, including:
• Third-Party Applications: Such as social media platforms (e.g., Facebook and
Google) used for single sign-on access.
• Affiliates and Business Partners: Information shared with us from our affiliated
companies or business associates.
• Third-Party Data Providers: External entities that may provide data in compliance
with applicable privacy laws.
• Individuals Purchasing Services on Your Behalf: If someone else is booking
services for you, we will collect their personal data solely for the purpose of
facilitating the travel arrangements.
Responsibilities for Third-Party Information
If you opt to purchase services for other travelers or travel companions, you are
responsible for ensuring that you have the necessary authority to provide their personal
data to us. Furthermore, you must inform these individuals about how we utilize their
information, as outlined in this policy. Personal data of other travelers will only be
collected to share with relevant travel suppliers for fulfilling the requested services or as
permitted by applicable law.
2. Protecting Your Personal Data
We are committed to protecting your personal data through technical, administrative, and
physical safeguards designed to prevent unauthorized access and ensure data accuracy.
For credit card transactions, we use Secure Socket Layer (SSL) encryption. If you believe
your interaction with us is no longer secure, please contact us immediately as detailed in
the "Contact Us" section.
3. Use of Your Personal Data
We use your personal data to:
- to deliver services, enhance user experience, and maintain communication with
you.
This encompasses providing a faster website experience, improving customer support,
notifying you of new services and special offers, and delivering more relevant content.
Our legal basis for processing your data, as required by applicable law, includes the
following:
(a) Performance of a Transaction: Necessary for executing a transaction you initiate.
(b) Compliance with Legal Obligations: Required for record-keeping and ensuring
adherence to legal requirements.
(c) Consent: When you have provided explicit consent for specific uses of your data, as
required by law.
(d) Legitimate Interests: Necessary for pursuing legitimate interests, such as marketing
communications to which you have not previously objected.
Generally, the provision of Personal Data is essential for making a reservation and
completing transactions with us. This information is also necessary for our compliance
purposes related to such transactions, except in limited circumstances where we indicate
that certain information is voluntary. Please note that failing to provide Personal Data may
hinder our ability to fulfill your requests and complete transactions.
You retain the right to control our use of your Personal Data for direct marketing purposes.
For more details, please click here. Additionally, you can manage the use of cookies on our
site by clicking here.
4. Disclosing Your Personal Data
We disclose personal data only as described in this policy or authorized by you. Disclosure
may include:
• Suppliers: Sharing with airlines, hotels, car rental agencies, vacations and other
third parties necessary for service fulfillment.
• Affiliate Companies: Sharing with affiliates and subsidiaries, including local and
international brands, for integrated services, marketing communications, and
customer support.
We may share your information for the following purposes:
Integrated Services: To manage reservations, bookings, and payments across our
affiliated platforms.
Personalized Offers: To provide tailored offers and marketing communications
with your consent or as permitted by law.
Single Sign-On: To enable you to access multiple Booking Holdings Inc. brands
using a single set of login credentials, allowing you to view reservations and
bookings made through our group companies.
Customer Support: To enhance our customer service capabilities.
Fraud Prevention: To detect and investigate fraud, illegal activities, and data
breaches.
User Analysis: To understand user interactions and improve our products and
services.
Legal Compliance: To ensure adherence to applicable laws.
To learn more about your choices regarding the sharing of your information with our group
companies, please see the section on Your Data Subject Rights.
• Business Partners: Sharing with partners for specific services, subject to their
privacy policies.
• Agents and Vendors:
We engage third-party companies to assist with various operations, such as
sending emails, analyzing data, marketing our services, processing credit card
transactions, and providing customer support. These companies may access your
Personal Data strictly to perform their designated functions and are required to
adhere to confidentiality agreements to ensure the protection of your information.
• Future Business Transfers:
Personal data may be transferred during business transactions, such as mergers or
acquisitions. As Down Fare, Inc. evolves, we may buy or sell companies, and
Personal Data may be part of those transactions. If Down Fare, Inc. is acquired, the
new entity would be required to uphold the privacy commitments in this Privacy &
Cookies Policy or seek your consent for any significant changes in handling your
Personal Data.
• Compliance with Law: We reserve the right to disclose personal data to comply
with applicable laws or to protect our rights and those of others. We may also
disclose Personal Data to protect against fraudulent activities or to safeguard the
rights and safety of Down Fare, Inc., our customers, and others.
• Disclosure with Law compliance:
We disclose your Personal Data solely as outlined in this Privacy & Cookies Policy
or as otherwise authorized by you.
5. Your Choices Regarding Marketing and Other Communications
You have control over the use of your personal data for direct marketing. You can opt-out
by using the unsubscribe link in communications or by submitting the form here. Note that
service-related communications may still be sent even if you opt-out of marketing
messages.
You may provide a mobile phone number to receive alerts or updates, which you can
discontinue at any time through the app settings.
6. Our Policy on Cookies & Tracking Technologies
Cookies and similar tracking technologies, such as beacons, scripts, and tags, are small
pieces of code typically stored on your device. They allow our website to "personalize" your
experience by remembering information from your visits.
We use cookies to enhance your browsing experience by storing your preferences,
displaying personalized content based on your activity, analyzing trends, administering the
site, tracking user movements, serving targeted advertising, and gathering demographic
data about our user base. On mobile sites and apps, we may use Anonymous Device IDs
and Advertiser Identifiers similarly to how we use cookies on our website. While this
information helps us understand you as a user, it is used solely for the purposes
described. Given the nature of our services as a travel provider and the limited amount of
Personal Data we collect, these activities do not have significant legal implications for you.
For more detailed information on our use of cookies and how to opt out of advertising and
certain other cookies, please refer below.
First-Party Cookies
We utilize first-party cookies to enhance your web-browsing experience. For example, we
may use a cookie to remember your registered email address, reducing the need for you to
enter it each time you log in. We also use cookies to keep track of your search criteria while
using our services. First-party cookies are directly associated with your Personal Data, but
no third party can use this information for their purposes.
Third-Party Cookies
We may collaborate with third-party companies that place cookies on our site to provide
their services, including:
Ad Targeting
We partner with third-party advertising companies to display ads while you visit our site.
These companies can place and access their own cookies on your device to provide
targeted advertisements based on your browsing behavior. They may use information
obtained through these cookies (excluding your name, address, email, or phone number)
in conjunction with non-personally identifiable information from your interactions on other
websites. The use of these cookies is governed by the privacy policies of these third
parties.
Data Providers
We permit data providers to collect web log data, including your IP address and browser
information, when you visit our site. They may also place unique cookies on your browser
to deliver customized ads or content. These cookies do not contain personally identifiable
information and may reflect demographic data linked to information you voluntarily
submitted, such as your email address, in a hashed format.
Analytics/Measurement
We utilize third-party analytics cookies to gain insights into how visitors interact with our
site, which helps us optimize our offerings. The data collected includes pages viewed,
referring and exit pages, platform types, timestamps, and interaction metrics like clicks
and scrolling behavior. These analytics cookies also help us assess user engagement with
our online advertising campaigns.
Remarketing Pixel Tags and Other Technologies
We may share website usage information with third-party advertising companies to
manage and target ads and conduct market research. This may involve placing cookies or
pixel tags (clear gifs) on our site or in our communications to help deliver relevant
advertisements during your browsing sessions.
Flash Cookies
Some of our partners may use Local Shared Objects (Flash cookies) and Local Storage
(HTML5) to collect and store content information and preferences. To manage Flash
cookies, please click here.
Controlling Cookies
You have control over the use of cookies as outlined in this Privacy & Cookies Policy. Our
site currently does not respond to Do Not Track signals. If you prefer not to use first-party
cookies, you can configure your browser settings to reject them. To opt out of third-party
cookies, please use the following options:
• To opt out of ad targeting cookies set by Google and DoubleClick on our site, click
here.
• To disable advertisements served by Criteo, click here.
• To generally opt out of personalized ads from third-party advertisers and ad
networks, visit the NAI website and the DAA website. If you are located in the
European Union, click here to opt out.
To control data collection for analytics purposes by Google Analytics, you can visit this
link.
For instructions on configuring your browser to reject cookies from non-NAI or DAA
companies, consult your browser's support documentation. You can also delete existing
cookies by searching for and removing files containing "cookie."
Please note that disabling cookies may limit your access to certain features on our site,
including your profile and personalized content.
Mobile Devices
We and/or our data providers may collect and store a unique identifier for your mobile
device to deliver customized ads or content while you use applications or browse the
internet. This may involve using demographic data from third parties, as well as data you
voluntarily provide (e.g., your email address) in a hashed format.
If you wish to opt out of interest-based advertising on your mobile device, please refer to
your device's operating system settings or follow the instructions below:
• Android Users (version 2.3 and above): To opt out of interest-based advertising,
follow Google Play Help.
• iOS Users (version 6 and above): To limit ad tracking, follow the instructions in the
Apple Support Center.
You can also use tools available at Your Ad Choices and Network Advertising to manage
cookies and similar technologies on your mobile device.
Our site uses cookies and similar technologies. To opt out of certain cookies, click here.
7. Data Subject Rights
You have the right to access, modify, or delete your personal data. You can manage these
rights through your profile or by using the form available here. To ensure your privacy and
security, we will need to verify your identity before processing any requests. In most cases,
we will respond to your request within 30 days of verification. If you have created a profile
on any of our services, you will need your email address and password to access your
profile information.
Your Rights Under Local Legislation
Depending on your jurisdiction, you may have specific rights regarding your Personal Data,
including:
Request Access: Ask for access to your Personal Data.
Request Rectification: Request corrections to your Personal Data if it is inaccurate
or incomplete.
Request Erasure: Request the deletion of your Personal Data.
Request Restriction of Processing: Request a restriction on the processing of your
Personal Data.
Request Data Portability: Request a copy of your Personal Data in a structured,
commonly used format.
Object to Processing: Object to the processing of your Personal Data, including
opting out of targeted advertising, profiling, and certain marketing activities.
Opt-Out of Sale: Opt out of the sale of your Personal Data, as defined by applicable
law.
Appeal Decisions: Appeal our decision if we decline a request.
You may also request information about the Personal Data we have "sold" or disclosed for
business purposes within the past 12 months. To exercise these rights, please use the
form available here. Additionally, you have the right to lodge a complaint with a supervisory
authority regarding our handling of your Personal Data.
Please note that to ensure the security of your information, we may require additional data
points to verify your identity before completing certain requests related to your Personal
Data.
Data Retention
We will retain your information for as long as your account is active or as necessary to
provide you with our services. Additionally, we will retain and use your information as
needed to comply with legal obligations, resolve disputes, and enforce our agreements.
8.Children
You must be 18 years or older to use this site. Our services are not intended for children,
and we do not knowingly collect personal information from individuals under the age of 16.
In certain limited circumstances, we may need to collect personal data from children
under 16, such as during reservations or the purchase of travel-related services,
particularly in features designed for families. In these cases, we ensure that such data is
collected only with the consent of a parent or guardian. If you become aware that a child
under your care has provided us with information without your consent, please contact us
using the details in the How to Contact Us section below.
9. Links to Other websites and third party Sites
Our site may contain links to third-party websites not operated by us. This Privacy Policy
applies only to data collected through our site. Our site contains links to other websites
and services that are not owned or controlled by Down Fare, Inc., including those of travel
suppliers, advertisers, sponsors, and partners. This Privacy & Cookies Policy applies solely
to information collected by our site. We do not have control over these third-party
websites, and your use of them is subject to the privacy policies posted on those
respective sites.
We are not responsible or liable for the privacy practices or business operations of any
third-party websites linked to our site, nor for any social media features provided, such as
those from Facebook, Google, X, Instagram or YouTube. Your use of any linked third-party
websites is at your own risk, and we encourage you to review the privacy policies of these
sites when you leave our site or access them through a sign-in feature (e.g., Facebook
Connect or an OpenID provider). For more information on our privacy practices, please
refer to our Privacy Policy.
11. California Privacy Rights
California residents may have specific rights regarding their personal data. For details,
please refer to the relevant section below.
California Consumer Privacy Rights
Under the California Consumer Privacy Act (CCPA), California residents have specific
rights regarding their personal information. These rights include the ability to opt-out of the
"sale" of personal data. To exercise this right, please click here (insert the link for opting
out).
To protect your privacy and security, we will need to verify your identity before processing
any requests. For information on managing cookies and similar technologies on your
desktop or mobile device, please refer to our previous sections.
Categories of Personal Information Collected
California law requires us to disclose the categories of personal information we collect
about residents. Over the past 12 months, Down Fare, Inc. has collected the following
categories:
Identifiers:
o Name
o Address
o Phone number
o Email address
o Age
o Date of birth
o Gender
o Username and password
o IP address
Commercial Information:
o Credit card and payment information
Internet or Other Electronic Network Activity:
o IP address
o Device information
o Web log information
o Search preferences
Inferences Drawn from Other Personal Data:
o Purchasing habits and preferences
Geolocation Data:
o General device location
o Specific device location (with consent)
For more details on how we collect this information, please refer to the section “Our
Collection of Your Personal Data†in our Privacy Policy.
Sharing and Selling of Personal Information
We may share your personal information with third parties as outlined in the “Sharing Your
Personal Data†section of our Privacy Policy. Under California law, certain disclosure
activities may be classified as "sales" or "sharing," even if no monetary transaction occurs.
Over the past 12 months, we have "sold" or "shared" the following categories of personal
information:
• Identifiers
• Commercial information
• Internet activity
• Geolocation data
Additionally, we may disclose personal information for business purposes, including
working with service providers to enhance our services and deliver marketing
communications. The types of personal information disclosed for these purposes include:
• Identifiers
• Commercial information
• Internet activity
• Geolocation data
Your Rights Under California Law
California residents have the following rights:
• Right to Know: Request details about the personal information we have collected,
including categories, sources, and third parties involved.
• Right to Delete: Request the deletion of your personal information, subject to
certain exemptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out: Opt-out of the "sale" or "sharing" of your personal information.
To exercise your rights under California law, please contact us via the information provided
in the “How to Contact Us†section below, or click here (insert link for contacting). We will
need to verify your identity before acting on any request. You may make requests to know
twice within a 12-month period.
We will not discriminate against you for exercising any of your rights under California law.
However, there may be situations where we cannot fulfill your request, such as if we are
unable to verify your identity or as permitted under applicable law.
Metrics and Reporting
If you wish to receive metrics regarding the number of requests to know, delete, and optout
that we have received and processed, please reach out to us at
privacy@downfare.com.
11. Changes to This Policy
We may update this Privacy Policy to reflect changes in laws or our data practices. Material
changes will be communicated via email or through a notice on our site prior to the
effective date.
12. Contact Us
For questions or concerns regarding our privacy practices, please contact us at
privacy@downfare.com.
Address: Down Fare, Inc.
16192 Coastal Highway
Lewes, Delaware 19956, Sussex County USA
You may contact us if you have any questions, or want to exercise you rights as detailed
above,